Take it with a 150 pound grain of salt:
YouGov invited 11 471 potential participants, out of which 5392 (47.0%) started the survey and eventually 4622 (40.3%) completed the survey. Using the 4622 participants, propensity score matching with 2010 American Community Survey sample with selection within strata by weighted sampling with replacements was performed to obtain a nationally representative population. Out of the 4622 respondents, 4000 were matched and identified to be nationally representative. This study was performed using the 4000 respondents who were identified as a nationally representative cohort.
“We based this on a survey that tried to reach 11,471 participants. Significantly more than half told us to piss off. Of those that started the survey, another 770 told us to shove it when the questions were too intrusive. That left us with 40% of the planned population. But 1,600+ of those answers didn’t suit our agenda, so we threw them out. We cherry-picked a mere 4,000 that we arbitrarily decided met our preconceived notions.”
Seriously, when was the last time you told an anonymous pollster, who knew where you lived, how many guns you own?
So based on that BS methodology, they determined that New Hampshire of all places has a mere 14.4% firearms ownership rate. In my area more than 15% of the homes had private shooting ranges (probably a third to a half; the rest shot at their neighbors’ ranges). I suspect gun ownership is somewhat higher than 14.4%. Although the Nashua Tree Streets might be even higher.
For those who doubt the evil intent of the study authors:
[Bindu Kalesan, lead author] is an unpaid Vice-President of Gun Violence Survivors Foundation…
And the footnotes reference the victim-disarming Law Center to Prevent Gun Violence and the Brady Campaign.